The period required by a medium for placing an ad is its
A) frequency.
B) lead time.
C) reach.
D) dvertising schedule.
Correct Answer:
Verified
Q35: How often a medium can be used
Q36: Which of these media has the highest
Q37: Which of these media has the POOREST
Q38: The large number of commercials in an
Q39: A magazine with a high number of
Q41: Which print medium has the shortest lead
Q42: Which medium has the longest lead time?
A)
Q43: A manufacturer and retailer would agree to
Q44: Two or more noncompeting retailers could agree
Q45: Which statement concerning publicity is NOT correct?
A)
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