The responsibilities for public relations are generally organized and implemented by a(n)
A) product manager or a new-product planning manager.
B) brand manager, functional manager, or staff assistant.
C) in-house department, an outside ad agency, or a specialized firm.
D) matrix-based team or staff department.
Correct Answer:
Verified
Q43: A manufacturer and retailer would agree to
Q44: Two or more noncompeting retailers could agree
Q45: Which statement concerning publicity is NOT correct?
A)
Q46: The credibility of publicity-related messages is high
Q47: Marketers have the LEAST degree of control
Q49: In a service feature article release, a
Q50: A firm can best evaluate the success
Q51: Advertising and public relations are often grouped
Q52: A major difference between advertising and public
Q53: Which promotion tool works best with a
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