Although a daily newspaper has a countywide audience, a local retailer has only a 5-mile trading area. For this retailer, the newspaper can be best described as having

Question

Quizplus · Accepted Answer

For the local retailer, the newspaper's reach beyond the 5-mile trading area represents high waste, as it advertises to many people who are unlikely to become customers due to their location.

Although a Daily Newspaper Has a Countywide Audience, a Local