A magazine has a circulation of 500,000. A full-page ad costs $50,000. An advertiser estimates that only 200,000 of the 500,000 people who buy the magazine would be interested in its product. What is the real cost per thousand of the ad?

Question

Quizplus · Accepted Answer

The real cost per thousand is calculated based on the number of interested people. The cost is $50,000 for 200,000 interested people, which is $250 per thousand (50,000 / 200 = 250).

A Magazine Has a Circulation of 500,000