Many national magazines are attracting ads from small firms because these magazines are reducing waste by
A) providing regional editions.
B) lowering lead-time requirements.
C) reducing clutter.
D) lowering their rates.
Correct Answer:
Verified
Q68: Media that appeal to mass audiences generally
Q69: Although a daily newspaper has a countywide
Q70: A magazine has a circulation of 500,000.
Q71: An advertiser can reduce waste by
A) implementing
Q72: When Newsweek publishes regional editions, it is
Q74: Generally, a medium with high frequency has
A)
Q75: A medium with many pages of advertising
Q76: High _ describes a situation where each
Q77: The promotion manager for a new Broadway
Q78: Channel cooperation is illustrated by the use
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents