Which of these is NOT a major potential benefit of a vertical cooperative-advertising agreement for a small retailer?

Question

Quizplus · Accepted Answer

Vertical cooperative-advertising agreements typically involve guidelines or templates provided by the manufacturer, which can limit the retailer's flexibility in message development and usage. These agreements often specify how the manufacturer's brand and promotional materials should be presented, thus constraining the retailer's creative freedom.

Which of These Is NOT a Major Potential Benefit of a Vertical