An example of a horizontal cooperative advertising is

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Horizontal cooperative advertising involves collaboration among companies or entities at the same level in the distribution channel, such as retailers or businesses in the same industry, to promote a product, service, or event. In this case, tenants of a regional shopping center working together to promote a special Thanksgiving Day sale is an example of horizontal cooperative advertising, as it involves multiple retailers (at the same level in the distribution channel) pooling resources for a common advertising goal.

An Example of a Horizontal Cooperative Advertising Is