When an advertiser switches its advertising from national magazines to local radio stations, it is reducing waste.

Name: When an advertiser switches its advertising from national magazines to local radio stations, it is reducing waste.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

By targeting local radio stations instead of national magazines, an advertiser can more precisely reach its intended audience, thereby reducing the amount of advertising spend that does not reach potential customers, which is often referred to as "waste."

When an Advertiser Switches Its Advertising from National Magazines to Local