Advertising, publicity, personal selling, and sales promotion efforts that are image-directed are considered public relations.
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Q139: Media with a high ratio of advertising
Q140: The increased use of shorter commercials and
Q141: A difficulty with a manufacturer's using restrictive
Q142: Vertical cooperative-advertising programs allow small retailers to
Q143: The proper view of public relations is
Q145: When deciding whether to use publicity, a
Q146: The lack of control over publicity by
Q147: To increase sales by a specified percent
Q148: In general, an in-house public relations department
Q149: Emergency publicity typically requires the use of
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