A thought or idea is translated into a message by the source in
A) decoding.
B) encoding.
C) supraliminal advertising.
D) subliminal advertising.
Correct Answer:
Verified
Q11: The wording and placement are controlled by
Q12: What promotional type has the highest cost
Q13: The source of communication can be a(n)
A)
Q14: People who have face-to-face contact with and
Q15: Which of these is NOT an advantage
Q17: Preliminary decisions are made as to message
Q18: An advertiser must select a message that
Q19: The combination of words and symbols transmitted
Q20: Which of these is NOT an example
Q21: The product features, prices, and quality of
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