Intermediate and long-term promotional goals are outlined in

Name: Intermediate and long-term promotional goals are outlined in
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

The hierarchy-of-effects model outlines intermediate and long-term promotional goals by describing the stages a consumer goes through before making a purchase, including awareness, knowledge, liking, preference, conviction, and purchase. This model helps in planning and evaluating the effectiveness of advertising and promotional strategies over time.

Intermediate and Long-Term Promotional Goals Are Outlined in