What type of promotion should be used when a product category is NOT well known?
A) Comparative message
B) Institutional
C) Selective demand
D) Primary demand
Correct Answer:
Verified
Q34: In a channel of communication, the audience
Q35: Stockholders, independent media, and government officials would
Q36: Which of these is an example of
Q37: Noise is
A) any interference at any stage
Q38: Intermediate and long-term promotional goals are outlined
Q40: What type of promotion should be used
Q41: What form of promotion is most common
Q42: What type of promotion should be utilized
Q43: A firm that wants to use promotion
Q44: What element is common to both public
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