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The Following Questions Are Linked to This Scenario: as a Promotion

Question 56

Multiple Choice

The Following Questions are linked to this scenario: As a promotion manager for a manufacturer of industrial products, you are concerned about your choice of promotional type for an advertising campaign featuring the firm's new hand-held computer product.
-Which promotional type would be best used to appeal to a mass audience at a reasonable cost per target consumer, as well as create awareness for the new product?


A) Personal selling
B) Advertising
C) Publicity
D) Sales promotion

Correct Answer:

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