A marketer estimates that a 10 percent increase in advertising will yield a 12 percent increase in sales. The marketer is utilizing what concept/technique?

Question

Quizplus · Accepted Answer

The marketer is using the concept of marginal return, which refers to the additional benefits received from an increase in the input of a resource, in this case, the increase in sales resulting from an increase in advertising.

A Marketer Estimates That a 10 Percent Increase in Advertising