The first element in a channel of communication is the message.
Correct Answer:
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Q92: An integrated marketing communications promotional plan utilizes
Q93: Advertising, publicity, personal selling, and sales promotion
Q94: The sources of all messages in a
Q95: The promotional type with the least degree
Q96: The promotional type with the greatest degree
Q98: Marketers hope that their target consumers are
Q99: Messages consist of words but not symbols
Q100: Comparative messages contrast several of a firm's
Q101: Massed promotions are effective with highly seasonal
Q102: With massed promotion, communication efforts are spread
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