The optimal promotional budgeting is the percentage-of-sales technique.

Question

Quizplus · Accepted Answer

The optimal promotional budgeting method varies depending on the company's specific goals, industry, and market conditions. The percentage-of-sales technique is just one of several methods, and it may not be optimal for all situations. Other methods include objective and task, competitive parity, and affordable method, each with its own advantages and considerations.

The Optimal Promotional Budgeting Is the Percentage-Of-Sales Technique