Some marketers disapprove of comparative messages because such messages often call attention to competitors' brand names.

Name: Some marketers disapprove of comparative messages because such messages often call attention to competitors' brand names.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Comparative messages can inadvertently give free publicity to competitors by mentioning their brand names, which some marketers believe could lead to increased awareness and interest in the competitors' products.

Some Marketers Disapprove of Comparative Messages Because Such Messages Often