According to the hierarchy-of-effects model, the generation of favorable attitudes in consumers may lead to future purchases.

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The hierarchy-of-effects model suggests that advertising influences consumers in stages, starting from awareness, leading to knowledge and liking, then to preference and conviction, and finally to the actual purchase. Generating favorable attitudes (liking/preference) is a crucial step that can lead to future purchases as consumers develop a positive disposition towards the product or brand.

According to the Hierarchy-Of-Effects Model, the Generation of Favorable Attitudes