Some retail analysts argue that as full-line discount stores have matured, they have increased their services (such as offering credit, more convenient locations, and return and refund privileges). This change in strategy best illustrates

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The wheel of retailing theory suggests that retail businesses start with low prices and minimal services to attract customers and then, as they grow, add services and amenities, which can lead to higher prices. This theory best explains the scenario where full-line discount stores mature and increase their services.

Some Retail Analysts Argue That as Full-Line Discount Stores Have