From the perspective of a manufacturer/service provider, a major advantage of the use of agents and brokers (as opposed to merchant wholesalers) is that agents and brokers are

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Agents and brokers are typically compensated based on their sales performance, which can be more advantageous for manufacturers or service providers because it aligns the agents' or brokers' incentives with the company's goals of increasing sales. This performance-based compensation model can motivate agents and brokers to work harder to sell the company's products or services.

From the Perspective of a Manufacturer/service Provider, a Major Advantage