A retailer is more likely to use multiple specialty-merchandise wholesalers than multiple general-merchandise wholesalers.

Question

Quizplus · Accepted Answer

Specialty-merchandise wholesalers focus on specific product categories, allowing retailers to select from a variety of specialized products to meet specific market needs, whereas general-merchandise wholesalers offer a broad range of products but with less depth in specific categories, making it less necessary for a retailer to use multiple sources.

A Retailer Is More Likely to Use Multiple Specialty-Merchandise Wholesalers