Which of these are major characteristics of intensive distribution?
A) The highest degree of channel control, but limited sales potential
B) Moderate market coverage and difficulty in carving out a distinctive market niche
C) Widespread market coverage and limited channel control
D) Moderate number of distribution intermediaries and good sales and profits

Question

Quizplus · Accepted Answer

Intensive distribution aims for widespread market coverage by placing products in as many outlets as possible, which naturally leads to limited control over the channel due to the high number of intermediaries involved.

Which of These Are Major Characteristics of Intensive Distribution