For a manufacturer, the training of a wholesaler's sales personnel, providing of promotional materials, and offering a special sales contest for the wholesaler's sales personnel are important elements in which type of distribution strategy?

Question

Quizplus · Accepted Answer

These activities are part of a push strategy, where the manufacturer pushes the product through the distribution channels to the end consumers by motivating wholesalers and retailers.

For a Manufacturer, the Training of a Wholesaler's Sales Personnel