Indirect channels of distribution are more common in consumer markets than with industrial markets.

Question

Quizplus · Accepted Answer

Indirect channels of distribution are more common in consumer markets because they involve intermediaries like wholesalers and retailers, which help in reaching a larger number of consumers efficiently. In contrast, industrial markets often involve direct sales from manufacturers to businesses due to the specialized nature of the products and the need for technical support and service.

Indirect Channels of Distribution Are More Common in Consumer Markets