A nonprofit marketing health care institution resembles a profit-oriented health care firm in that each marketer faces competition that provides a differing range of services, and that each must choose among the alternate consumer segments that exist.

Question

Quizplus · Accepted Answer

Both nonprofit and profit-oriented health care institutions face competition and must strategically choose which consumer segments to target, despite their differing primary objectives.

A Nonprofit Marketing Health Care Institution Resembles a Profit-Oriented Health