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Which Statement Concerning Private (Dealer) Brands Is Correct

Question 33

Multiple Choice

Which statement concerning private (dealer) brands is correct?


A) Private brands increase retailer and wholesaler control at the expense of the product's manufacturer.
B) Private brands are generally significantly lower in quality than manufacturer brands.
C) Promotion for private brands is the responsibility of the manufacturer.
D) Manufacturer brands always have more national advertising than private brands.

Correct Answer:

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