For a new brand, the consumer's brand decision process begins with which of these stages?
A) Persuasion
B) Recognition
C) Nonrecognition
D) Preference

Name: For a new brand, the consumer's brand decision process begins with which of these stages? A) Persuasion B) Recognition C) Nonrecognition D) Preference
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The consumer's brand decision process begins with nonrecognition, where the consumer is not yet aware of the brand.

For a New Brand, the Consumer's Brand Decision Process Begins