A major advantage associated with a standardized package design for use by an international marketer is
A) greater involvement of foreign nationals in the marketing process.
B) higher worldwide recognition by traveling consumers.
C) greater ability to meet the unique needs of consumers in each country.
D) less concern that a package will offend groups of consumers.

Question

Quizplus · Accepted Answer

Standardized package design helps in achieving higher worldwide recognition by traveling consumers, as it ensures consistency in branding and packaging across different markets. This familiarity can aid in building brand loyalty and recognition among consumers who travel or encounter the brand in various international locations.

A Major Advantage Associated with a Standardized Package Design for Use