Among the brands of Ford Motor Company are Jaguar, Volvo, Lincoln, Ford, and Mercury. Jaguar is viewed by many as a fine, imported sports car. Volvo is seen as a brand especially concerned with safety, Lincoln as a luxury family car, Ford as a traditional family car, and Mercury as a more sporty family car. This illustrates

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This illustrates company product positioning, as it describes how Ford Motor Company positions its various brands (Jaguar, Volvo, Lincoln, Ford, and Mercury) in the market to appeal to different segments of consumers based on perceived brand characteristics and values.

Among the Brands of Ford Motor Company Are Jaguar, Volvo