Brand loyalty and brand insistence are important aspects of consumer behavior with respect to the purchase of specialty products.

Question

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Brand loyalty refers to consumers' preference for a particular brand, leading them to repeatedly purchase it over competitors. Brand insistence goes a step further, where consumers demand their preferred brand and will not accept substitutes. Both are crucial in consumer behavior, especially for specialty products, where unique features or perceived quality make consumers more particular about their choices.

Brand Loyalty and Brand Insistence Are Important Aspects of Consumer