The new-product manager system recognizes that different skills are necessary for new products in the development and commercialization stages.
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Q96: Both raw material and component material products
Q97: The purchasing behavior for industrial supplies is
Q98: A deep product mix enables a firm
Q99: Diversified firms generally have a consistent product
Q100: The most appropriate product management organization for
Q102: The absence of authority over functional marketing
Q103: A major advantage of venture teams is
Q104: Ideal company product positioning enables a firm
Q105: A trademark is a word, letter (number),
Q106: Brand names, brand marks, and trade characters
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