The absence of authority over functional marketing personnel (such as marketing research and sales management personnel) is a significant problem with the venture team.

Question

Quizplus · Accepted Answer

The venture team, typically formed to focus on new product development or entering new markets, often includes cross-functional members, including marketing personnel. The team is designed to operate semi-autonomously with a certain degree of authority over its operations, including functional areas like marketing. The significant problem is not the absence of authority over these personnel but rather ensuring effective cross-functional collaboration and alignment within the team.

The Absence of Authority Over Functional Marketing Personnel (Such as Marketing