The consumer's brand decision process begins with nonrecognition and ends with recognition.

Name: The consumer's brand decision process begins with nonrecognition and ends with recognition.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The consumer's brand decision process typically begins with recognition of a need or problem, then moves through information search and evaluation of alternatives, before leading to the purchase decision and post-purchase behavior. Nonrecognition is not a standard phase in this process.

The Consumer's Brand Decision Process Begins with Nonrecognition and Ends