While there are production economies in the use of standardized packaging on an international basis, a firm using this strategy must be sure that the package is perceived favorably in all markets.

Question

Quizplus · Accepted Answer

Standardized packaging can lead to cost savings, but it is crucial that the packaging is culturally appropriate and appealing in all target markets to ensure consumer acceptance and avoid negative perceptions.

While There Are Production Economies in the Use of Standardized