Geographic demographics, personal demographics, and consumer lifestyles are
A) heavy-half segmentation bases.
B) target market approaches.
C) possible bases of segmentation.
D) VALS-based approaches to segmentation.

Question

Quizplus · Accepted Answer

These are all examples of possible bases of segmentation, which are ways to divide a market into distinct groups of buyers with different needs, characteristics, or behaviors. Geographic demographics refer to where people live, personal demographics refer to personal characteristics such as age and gender, and consumer lifestyles pertain to the way people live and spend their time and money.

Geographic Demographics, Personal Demographics, and Consumer Lifestyles Are