An industrial marketer of thermostats has decided to target the 10 largest air conditioner, refrigerator, and dehumidifier manufacturers that are located in the Northeast. The firm is using which segmentation base?
A) Geographic demographics only
B) Personal demographics only
C) Lifestyle factors only
D) Geographic demographics and personal demographics

Question

Quizplus · Accepted Answer

The firm is targeting manufacturers based on their geographic location (Northeast) and their size, which relates to personal demographics (largest manufacturers).

An Industrial Marketer of Thermostats Has Decided to Target the 10