What technique are organizational consumers using when they seek answers to such questions as: "Can substitute goods or services perform a function more efficiently?" and "Would a more costly component lower annual operating costs?"

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Value analysis is a technique used by organizational consumers to evaluate a product or service with the aim of reducing its cost while maintaining or improving its quality. It involves asking questions about the efficiency and cost-effectiveness of goods or services, including the potential for substitutes and the impact of more costly components on operating costs.

What Technique Are Organizational Consumers Using When They Seek Answers