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The Following Questions Are Linked to This Scenario: a Major

Question 58

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The Following Questions are linked to this scenario: A major room air-conditioner manufacturer uses various techniques in its organizational marketing activities. It is currently concerned with its purchasing practices for thermostats, a component material used to regulate temperature. While thermostats are relatively inexpensive, a defective unit costs the manufacturer $70 to replace in a customer's home.
-The air-conditioner manufacturer plans to evaluate three suppliers on the basis of product quality (initial defect rate on delivery and defect rate during the warranty period) , prices (initial price and credit terms) , and customer service (technical support and delivery speed) . The air-conditioner manufacturer is involved with


A) vendor analysis.
B) value analysis.
C) multiple-buying responsibility.
D) systems selling.

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