A truck manufacturer pressures its tire suppliers to purchase trucks from the firm. It hints that future tire purchases are contingent on a major truck order. This practice illustrates

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Reciprocity occurs when companies purchase from each other, often with the understanding that such purchases are contingent upon the other party's purchases. In this scenario, the truck manufacturer is suggesting that the tire suppliers' future business with them (selling tires) is dependent on the tire suppliers purchasing trucks from the manufacturer, which is a classic example of reciprocity.

A Truck Manufacturer Pressures Its Tire Suppliers to Purchase Trucks