Which of these statements about perceived risk is correct?
A) A consumer's assessment of perceived risk may not necessarily correlate with the real level of risk.
B) Perceived risk, as judged by consumers, is less important than actual risk to marketers.
C) Functional perceived risk relates to a product's safety.
D) Marketers have little control in reducing consumers' perceived risk levels.

Question

Quizplus · Accepted Answer

Perceived risk is subjective and can differ significantly from the actual risk associated with a product or service. Consumers may perceive a product as risky even if it is generally considered safe, and vice versa. This perception can influence their buying behavior, making it crucial for marketers to understand and manage.

Which of These Statements About Perceived Risk Is Correct