The target market for a pharmaceutical manufacturer is people over 75 years old. The firm's marketing strategy should be heavily oriented toward males.

Question

Quizplus · Accepted Answer

The target market for a pharmaceutical manufacturer should not be exclusively or heavily oriented toward males unless the product specifically addresses a health issue predominantly or exclusively affecting males. Both males and females over 75 years old could be potential customers for pharmaceutical products, depending on their health needs and conditions.

The Target Market for a Pharmaceutical Manufacturer Is People Over