A person's perceived risk with regard to a product purchase may be reduced as a result of a positive experience with a particular brand.

Name: A person's perceived risk with regard to a product purchase may be reduced as a result of a positive experience with a particular brand.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Positive experiences with a brand can build trust and confidence in the product, thereby reducing perceived risk associated with future purchases of that brand.

A Person's Perceived Risk with Regard to a Product Purchase