After ranking various brands of compact stereo systems, a person decides to purchase a $200 Sony system. This behavior would occur during the purchase stage of the consumer's decision process.

Question

Quizplus · Accepted Answer

This behavior is indicative of the purchase stage in the consumer decision process, where after evaluating different options (brands of compact stereo systems), the consumer makes a decision and proceeds to buy the chosen product (a $200 Sony system).

After Ranking Various Brands of Compact Stereo Systems, a Person