Which of the following statements concerning the future of E-marketing is NOT correct?
A) Business-to-business E-commerce will grow faster than business-to-consumer E-commerce.
B) More multimedia capability will be included in Web sites due to the increase in cable and DSL connection services.
C) There will be more emphasis on E-commerce than E-marketing.
D) Bricks-and-clicks firms will outperform bricks-and-mortar firms and clicks-only firms.

Question

Quizplus · Accepted Answer

E-marketing and E-commerce are closely related, but the emphasis on E-commerce does not necessarily mean a reduced emphasis on E-marketing. E-marketing strategies are crucial for the success of E-commerce, focusing on how to reach and engage customers online. Therefore, saying there will be more emphasis on E-commerce than E-marketing does not accurately reflect the integrated approach businesses take towards online operations.

Which of the Following Statements Concerning the Future of E-Marketing