A marketer seeks to use traditional retail stores for its current merchandise and the Web for the sale of samples and discontinued styles. This illustrates a(n)

Name: A marketer seeks to use traditional retail stores for its current merchandise and the Web for the sale of samples and discontinued styles. This illustrates a(n)
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This strategy is known as a "bricks-and-clicks" approach, where a company uses both physical retail stores ("bricks") and online platforms ("clicks") to sell its products.

A Marketer Seeks to Use Traditional Retail Stores for Its