A key characteristic of mass customization is
A) large accumulations of inventory.
B) small lot sizes.
C) a high level of returns.
D) centralized manufacturing.

Question

Quizplus · Accepted Answer

Mass customization involves producing goods and services to meet individual customer's needs with near mass production efficiency. This typically involves small lot sizes, as products are customized to specific customer requirements, rather than producing large quantities of a single item.

A Key Characteristic of Mass Customization Is