A manufacturer decides to sell goods on its Web site in competition with its resellers. This illustrates

Question

Quizplus · Accepted Answer

This scenario is an example of channel conflict, which occurs when a manufacturer competes directly with its resellers or distributors, potentially undermining their sales efforts. Selling goods on its own website puts the manufacturer in direct competition with its resellers, leading to possible disputes and tensions within the distribution channel.

A Manufacturer Decides to Sell Goods on Its Web Site