A major challenge that marketers face when using the Internet is that the firm's corporate culture may be resistant to change.

Name: A major challenge that marketers face when using the Internet is that the firm's corporate culture may be resistant to change.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Many firms have established cultures that are resistant to the rapid changes and adaptability required for effective Internet marketing, making it a significant challenge for marketers to integrate new online strategies.

A Major Challenge That Marketers Face When Using the Internet