A major barrier to using the Internet in marketing is fear that a channel partner may be alienated.

Name: A major barrier to using the Internet in marketing is fear that a channel partner may be alienated.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Using the Internet in marketing can lead to channel conflict, where traditional distributors or retailers may feel threatened or alienated by a company's direct online sales to consumers, fearing it undermines their role or margins.

A Major Barrier to Using the Internet in Marketing Is