Firms that appeal to developing and less-developed countries often must produce less complex items for these markets due to poorer consumer education, lower incomes, and lower education. This strategy best illustrates which product-planning strategy?

Question

Quizplus · Accepted Answer

Backward invention involves simplifying existing products to make them more accessible and affordable for consumers in less-developed markets, which aligns with the strategy described.

Firms That Appeal to Developing and Less-Developed Countries Often Must